Mission in business in life

Lilly's Eco Clean manufactures and sells a range of high quality household cleaning products which are human, animal and environmentally friendly.

We use only environmentally friendly raw materials such as vinegar, baking soda, chalk, vegetable glycerin and natural essential oils that enhance the living space. With minimum waste we will produce maximum results and bring awareness about the detergent industry's impact on nature.

Lilly's Eco Clean uses environmentally safe packaging materials, recyclable bottles and also provide customers with refills. Our mission is to have sustainability throughout the company in an inspirational, sustainable and ethical manner.

Keeping the birds and the bees, even the ice bears (polar bears) happy…

"This we know; the Earth does not belong to humanity:
People belong to the Earth, this we know.
All things are connected.
Whatever befalls the Earth befalls the people of the Earth.
We do not weave the web of life; we are merely a part of it.
Whatever we do to the web, we do to ourselves."
Chief Seattle, 1854

AIR WE BREATH

Many scientists now recognize that air inside the home and workplace may be more seriously polluted than outdoor air causing serious health problems. Many of the most toxic chemicals we come into contact with are bought from supermarkets in form of harsh detergents in different cleaning products. And since we spend as much as 90 per cent of our time indoor, the health risks from indoor pollution are much greater than those from outdoor pollution.

ENVIRONMENTAL IMPACT

Environmental considerations include toxicity, biodegradability, if product contains petroleum distillates and how recyclable its packaging is. Different household cleaners derived from petrochemical industry have a great impact on the environment, both from the waste stream they generate during their manufacture and in their poorer biodegradability.

NEW LANGUAGE TO LEARN FOR THE SAKE OF OUR HEALTH AND PLANET

Cleaning agents can for instance contain

• carcinogens
• hormone-disrupting chemicals
• central-nervous system disrupters
• reproductive toxins and psychoactive chemicals (substances that alter brain function).

We want to enable consumers to see beyond the hype so that they can make conscious decisions based on facts and understanding of the labels rather than powerful advertising campaigns. Underneath the appealing image is a less appealing truth: most of the chemicals that go into common cleaning products are no different from the harsh chemicals used in industry.

Vast amounts of money are being spent on these powerful advertising campaigns which are designed to brainwash us into believing that we need these harmful chemicals.

Unfortunately manufacturers of household cleaning products are not obliged to disclose their ingredients at all. Instead they are allowed to describe them (e.g. 'non-ionic surfactant').

The more inferior the product the bigger and harder the sell: often the more dangerous it is for you to use the more advertisements will try to convince us that it is good for you.

FRAGRANCE MANUFACTURE

Several thousand different chemicals are used in fragrance manufacture; 95 per cent of these are derived from petroleum. Of the less than 20 per cent that have actually been tested for safety, most have been found to be toxic to humans. These include benzene derivatives, aldehydes and many known toxins capable of causing cancer, birth defects, central nervous system disorders and allergic reactions.

WHO IS AT RISK?

Women and children are at most risk from synthetic fragrances. Children and infants because:

• They breathe at a faster rate
• They are smaller and their sense of smell is more accurate
• Children's skin is thinner and all substances are more easily absorbed

Perfumes and colored products are associated with significant adverse effects on children's behavior.

Women are at risk simply because they spend more time at home using toxic cleaners and also because women have more fat tissue in their bodies. When the body encounters a chemical that the liver cannot break-down then it stores that chemical in fat tissue.

CHEMICALS

Chemical means a substance whether by itself or in a mixture and whether manufactured or obtained from nature but does not include any living organism.

Worldwide there are about 70,000 chemicals currently in day-to-day use, with 1000 new chemicals coming into the market each year. There is no basic safety data on 43 per cent of all the chemicals in use today and that full safety information is available only on 7 per cent of these chemicals. Among the chemicals commonly used in consumer products only 25 per cent have full safety data.

More than 5000 chemicals are commonly used in toiletries and household products and they are invented in order to be sold. It is as simple as that.

Each of us now carries several hundred synthetic chemicals that were not present in the bodies of our great grandparents at the turn of the century.

DETERGENTS/SURFACTANTS

Detergents are a part of a larger group of chemicals called surfactants (short for "surface active agents"). Surfactants work by changing the properties of water by for instance reducing the surface tension of the water.

Detergents have similar properties to surfactants and may in addition add foaming ability. Both detergents and surfactants can be synthesized from either plant, animal or petroleum material.
There is no difference between the detergents you use in your household cleaning products and those you use in your bath. It is simply a matter of concentration and presentation.